FlooiD worked side by side with Express to port their mobile store to the Facebook platform. This included the optimization and expansion of the existing design, as well as enhancing functionality to deliver the most optimal social shopping experience possible. FlooiD implemented many of Facebook’s popular “Social Graph” features, such as the ability to “like” each product, as well as being able to comment individually on each product as well.

The first company to incorporate their primary e-Commerce platform into a fully shoppable app, Express is the only retailer to offer real-time inventory, asynchronous wish list and user accounts within a secure environment on Facebook. This completes a trifecta for FlooiD and Express, beginning with the highly successful Express iPhone app (#1 Lifestyle app on iTunes, 250,000+ downloads) , and then the Express mobile website (One of the 15 top mobile-shopping destinations of 2010).

Key digital-commerce thought leaders around the web are already weighing in on the release of the Express Facebook Store:

Via Mashable:

“Express began selling its entire catalog of merchandise on Facebook Tuesday, becoming one of the first major fashion retailers in the U.S. to do so…

Users can now visit the Shop Express tab on Express’s Facebook Page to browse, search save and purchase Express’s inventory of apparel and accessories for men and women…

We expect many other retailers, both large and small, will quickly follow suit.”

From the Columbus Dispatch:

“The Express Facebook page is “leading edge,” said Anne Zybowski, director of retail insights at the consulting firm Kantar Retail.

Updated, May 11, 2011: Express featured on front page of USA Today:

Related posts:

1. Express
2. Express Mobile Site one of “Top 15 mobile shopping destinations.”
3. Mobile Media

The Express iPhone app, designed by FlooiD Interactive and built by GP Shopper, has tied for first place in mobile at the 2011 Racie awards.

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Mobile Commerce Daily has named the Express mobile commerce website one of its “Top 15 mobile commerce-enabled Web destinations of 2010.”

FlooiD Interactive worked with Express to port their existing e-commerce platform into a smartphone-optimized, lightning-fast shopping experience. This included the UI design, Information Architecture, as well as building a fully-formed and fully-functional prototype delivered to the Express development vendor for implementation.

By building the site upon its existing commerce engine, Express is able to keep all future development and management of the site in-house, rather than relying on a third party vendor. This also means that content and marketing updates can be applied immediately and internally by Express.

The seamless integration between platforms allows users to experience real-time inventory, asynchronous user accounts and wish list functionality, as well as the peace of mind that all transactions are occurring on Express’s secure servers.

From Internet Retailer:

“We believe that mobile is the natural evolution of multichannel retailing. The advances in mobile technology and the integration that creates between online and stores will dramatically alter how we speak to customers,” says Jim Wright, vice president of e-commerce and customer relationship management. “Creating a unified brand and customer experience for the Express customer is critical, because, in the end, the customer doesn’t understand the differences between channels. Customers want a brand that allows them to choose how and where they wish to shop.”

FlooiD is proud to have partnered with Express to deliver the next step in the evolution of their shopping experience.

Related posts:

1. Express
2. Express Launches FlooiD-designed/developed Facebook Store.
3. Mobile Media

Yellow Dirt, by Judy Pasternak

Flooid launches website for author Judy Pasternak on September 8, 2010 in advance of the launch of her new book, “Yellow Dirt: An American Story of a Poisoned Land and a People Betrayed.”

From Publisher’s Weekly:

“Journalist Pasternak details the history of American uranium mining and its horrific consequences for the Navajo people in this stunning tale of deception, betrayal, and bitter consequences…”

From Richard White, Pulitzer Prize finalist, recipient of a MacArthur fellowship and Margaret Byrne Professor of American History, Stanford University:

“This compelling and compassionate book could not be more timely…it comes at a time where once again the human costs of energy production are slighted. ”

Visit the author’s website here. Become a fan of Yellow Dirt on Facebook.

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Obama's Wars by Bob Woodward

Washington Post editor and author Bob Woodward announced his new book, “Obama’s Wars,” today. The book will be released by Simon & Shuster on Sept 27,2010. FlooiD Interactive launched an updated version of his website to coincide with the announcement. FlooiD will launch an updated version of the website with expanded content on Sept 27.

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www.jessicagottlieb.com

Nielsen called Jessica Gottlieb Power Mom in 2008 and again in 2009. Babble named her one of the Top 50 Mom Bloggers (number 16 to be exact) and the fifth most controversial. Forbes says she’s one of 14 Power Women to follow on Twitter. Currently the #1 Los Angeles blog in the Facebook Network, Jessica is one of the major voices leading the conversation, or should we say “Momversation,” today in the “Mommy Blogging” community. Insightful, genuine, witty, and (our favorite part) irreverant, Jessica Gottlieb never fails to disappoint.

FlooiD took a conventional Wordpress theme, and modified it to fit her social-media focused aesthetic. Arranged to accommodate a wide array of topics and information, we’ve laid out the site so that each item is impactful and compelling.  We’re proud of the results, and we hope that you take a moment to not only check out Jessica’s new look, but give her blog a spin.

http://www.jessicagottlieb.com/

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After several months of designing, building, and tweaking, FlooiD has launched comedian Nick Di Paolo’s website, http://nickdipaolo.com, in collaboration with Baker Media.

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