FlooiD worked side by side with Express to port their mobile store to the Facebook platform. This included the optimization and expansion of the existing design, as well as enhancing functionality to deliver the most optimal social shopping experience possible. FlooiD implemented many of Facebook’s popular “Social Graph” features, such as the ability to “like” each product, as well as being able to comment individually on each product as well.
The first company to incorporate their primary e-Commerce platform into a fully shoppable app, Express is the only retailer to offer real-time inventory, asynchronous wish list and user accounts within a secure environment on Facebook. This completes a trifecta for FlooiD and Express, beginning with the highly successful Express iPhone app (#1 Lifestyle app on iTunes, 250,000+ downloads) , and then the Express mobile website (One of the 15 top mobile-shopping destinations of 2010).
Key digital-commerce thought leaders around the web are already weighing in on the release of the Express Facebook Store:
Via Mashable:
“Express began selling its entire catalog of merchandise on Facebook Tuesday, becoming one of the first major fashion retailers in the U.S. to do so…
Users can now visit the Shop Express tab on Express’s Facebook Page to browse, search save and purchase Express’s inventory of apparel and accessories for men and women…
We expect many other retailers, both large and small, will quickly follow suit.”
From the Columbus Dispatch:
“The Express Facebook page is “leading edge,” said Anne Zybowski, director of retail insights at the consulting firm Kantar Retail.
Updated, May 11, 2011: Express featured on front page of USA Today:
