Baker Media is a FlooiD partner from Connecticut. A powerhouse in the entertainment website space, with a roster of some of the industry’s leading talent today, FlooiD is proud to be the go-to design studio for many of Baker Media’s higher-profile clientelle.

Challenge

BakerMedia.com had been running off of a highly-customized VBulletin platform that had, over the years, become complicated and unusable. Multiple hacks and a myriad of files to edit made even the easiest aesthetic updates practically impossible.

Opportunity

FlooiD redesigned BakerMedia.com to reflect the scale and class of everything that Baker Media had accomplished over many years in the business. FlooiD ported the content to the Wordpress platform, adding in many prominent social media integration features, as well as highly customized User Interface elements.

By cleaning up the navigation and information structure, this lead to a positive increase in deep-diving page views over time since the initial relaunch.

FlooiD also created several identity explorations, which were ultimately never used.